If you want to start your own business and open a store but are not sure that it is exactly what you need, you may try the so-called pop-up retail. You are supposed to open a temporary store to please the seasonal demands of the buyers or just advertise your products.
If you thinking about the idea of starting a pop-up shop, you should consider both pluses and minuses of such a retail model. The most significant advantages are the following:
- It’s possible to increase the overall brand awareness;
- It’s the best way to explore bricks-and-mortar sales;
- You require minimum investments;
- It’s possible to validate demand for new goods or products before mass sales.
It’s only a few of the numerous perks you get when starting your own pop-up store. Yet, there are also some drawbacks you should be aware of. Thus, the management mistakes lead to financial losses and your project is to fail. Moreover, it’s of prime importance to organize logistics issues in the right way. The following shipping tips will help you to avoid the most common mistakes.
Choose the right location
It may sound weird but it’s a key element of the success of your business. Your task is to find the spot that is easily accessible for both buyers and carriers. You can explore lots of variants. The most popular and winning solution is to find a place in a shopping mall or supermarket. In this case, you do not need to worry about parking.
Yet, it’s still possible to start a pop-up store as a regular one. Then, it’s better to select crowded streets or squares. The main goal of this retail model is to attract as many customers as possible. When looking for the right spot, you should consider the problem of traffic jams.
Cooperate with expedited trucking companies
Fast delivery of the goods is of prime importance. The items should be present in the store if you desire to sell them. Expedited transportation is one of the most winning solutions. It allows you to get the needed products as soon as possible. It’s better to choose guaranteed expedited shipping. In this case, you are to receive your goods exactly when you need them without any delays.
Prepare the stocks
Warehousing is an important element of the supply chain. It’s necessary to utilize innovative inventory software. With its help, you always know for sure the shortage of what products you experience.
Think about returns
Pop-up stores tend to disappear or change their locations in no time. Customers who are not satisfied with the products they’ve purchased may face difficulties with returning the items. It’s up to you to organize this process in the best possible way. Thus, goods may be returned with the help of carriers. If you make it impossible for buyers to return improper products, you are unlikely to gain a positive reputation.
So, pop-up stores allow you not only to gain more clients and promote your products but also to realize whether a retail business is a right occupation for you or not. With the help of reliable logistics brokers, you may cope with a wide range of difficulties. Moreover, it’s of prime importance to organize a smooth functioning of the supply chain.